You can compare your website to a store where customers walk in and buy products. Yes, potential customers consider websites as stores that they walk in when shopping for what they need. Do you understand our point here? What would happen if your store is dirty and untidy? Nobody would buy anything from it. An unorganized and dirty store gives a “bad impression" of your company and products. In the same way, an unorganized website can give a “bad impression" to potential customers the minute they scan your homepage. What is the role of Web Design Melbourne here? We will cover several topics in this article including how a website can build trust.

How did websites in the 90s look? Websites have improved in many ways including design, user-friendliness, and mobile-friendliness since then. Why should business owners focus on building trust? Well, it applies more to small business owners who work hard on developing a name in the industry. Large-scale businesses, on the other hand; have already developed a name in the industry as reliable service providers. World-famous brands such as Coca-Cola and Nestle don't sell products online, but they make billions of dollars thanks to the name they have developed over the years in the industry.

Building trust is crucial for small business owners. How can Web Design Melbourne help them here? Fancy websites that don't deliver required information at the right time won't do much these days. Also, having your website ranked on the number one position on Google doesn't build trust either. As experts in online marketing, we have come across several cases where the website is listed in top positions, but no increase in sales. They have hired an SEO firm that uses bad practices that decrease the user-friendliness. Potential customers visit the website, but they don't deal with it. In other words, just after a few seconds from visiting the website; they move to other websites. Not like in the early 21st century, potential customers have become a group of intelligent buyers today. So, nobody can fool them with fancy websites or fake rankings.

Web Design Melbourne focuses on SEO, design, trust, and user-friendliness at the same time. Trust plays a big part, and it determines whether potential customers would stay on your website or move on to another one. Amateur designers ignore this crucial fact when designing a website for a client.

What are the factors that Web Design Melbourne focuses on when building trust?

1) Honesty

Are you honest about your services and products? You can say hundreds of things while selling a product, but do you speak the truth? “Edited images" is a thing to highlight here. Time was there when web designers use edited images of products for a website which gives a false impression. But, when customers purchase the product; it is a different one. Web Design Melbourne experts never exaggerate products and services. It is wise talking the truth about what your company can do rather than boasting, which will finally break trust between you and customers.

2) Stick to the promise

We can explain this to you with an example. SEO companies promise hundreds of things to attract business owners — “we will rank your website on the number one spot," “Our monthly report lets you know the progress." Once the client has made the payment for the contract; the SEO company forgets what they promised at the beginning. You can't do this for long. Unhappy clients will leave a black mark on your unreliable service on review websites and Google. As a result, your SEO company will lose more and more customers in the long run. Web Design Melbourne tip: don't promise what you cannot do for the sake of attracting customers.

3) Mobile-friendly websites

It is a well-known fact that more than 50% of potential customers search for your products/services via a mobile device today. Which means you should focus on “responsive web design" factor when building a website. A lack of mobile-friendliness will annoy the visitors, which can divert them to other service providers. How would it affect trust? Well, in a world where billions of mobile devices are being used; you don't pay attention to it. It reflects the carelessness of your business, which will finally lead to damaged trust. A quick tip: make sure you hire a Web Design Melbourne that can develop a mobile-friendly or responsive website for your business. Ordinary web designers cannot get it right for you.

4) Security

Potential customers should feel safe about using their credit cards when buying your products online. This factor is a barrier for many potential customers to overcome yet. So, what would happen if your website is untidy and unprofessional? It will give a wrong impression about the security of your business to them. As a result, they will move on to other websites that they can trust when using credit cards. Web Design Melbourne experts focus on this factor too when building a website for a client.

5) Ethical

No group of customers should feel that the web design discriminate or treat them unfairly. Discrimination leads to losing trust between you and the customer. So, be careful when you choose images and statements for your business website.

What else to include in the design to build trust? Well, you may already have a few extra things to highlight on your website. When developing a website for a client, Web Design Melbourne ask for any awards, licenses, and authorizations that the client has received or obtained. Adding a few awards on your business website is a great way to build trust. Well, you cannot lie here though. Licenses and authorizations also do the same.

Wrapping up

Building trust is a thing to consider when making long-term customers. As we have explained in this article, web design has several effects on this crucial factor. Ordinary web designers don't usually focus on it when designing a website for a client which can affect your business negatively. Well, the human factor is a thing to highlight when building trust. When a new potential customer visits your website for the first time, you just have a few seconds to make a good impression. A poor design would make it the “first and the last time."

Contact Web Design Melbourne and get a website designed that will build trust between you and potential customers. We consider all these facts when doing it so. Of course, a website should look nice to make visitors happy.