Web Design Melbourne: Colors To Omit And Pages To Include

A website can attract thousands of customers to your business in the long run. Anyway, due to high competition; getting your website through to potential customers is a challenge today. SEO and Google have made the process complex. Well, we are not going to talk about SEO in detail here. As experts in Web Design Melbourne, we are here to guide you through the process, so you can satisfy your clients by creating productive websites. Website color choices — what do you know about it? If you are a beginner in the industry; you may want to know about website color choices in detail, and that is why you are reading this article now.

What are the right colors for website design and colors that you should omit? The first thing we consider at Web Design Melbourne — will the chosen color ruin the website? Standard colors such a white on the background are yet the top choices of reputable web designers. As a business owner, you also should know about the colors that will make your business website look so unprofessional. Beginners in the industry have shared their bad experiences with us — their clients don't agree with “their" color choices. Below is a list of colors that can ruin your business website in several ways:

* Pure black.

* Light colors on a white background.

* Green and red.

* Bright colors and more bright colors (luminous colors.)

* UI elements and neon colors.

Pure Black

Yes, when used in small amounts; black can add so much personality to your website, no matter the type. However, pure black should never be your choice when designing a website. The web designer and the client should take this crucial factor into consideration when developing a new website — pure black doesn't exist on earth. White fonts on a pure black background can be seen better than anything else — is that what you are thinking right now? What should you do then? Adding subtle colors to black is the way of Web Design Melbourne.

Light colors on a White Background

We can explain this to you with this informative image available on Google Light fonts and images on a light background and dark fonts and images on a dark background can reduce the user-friendliness of your business website. Visitors will find it difficult to read the fonts and identify images separately from the background. Web Design Melbourne tip: beginners in the industry now use Grey fonts on light backgrounds, which makes it harder to read the website's content. Dark fonts on a white/light background make it easier to read and give a direct/quick message to the visitors.

Green and Red

Well, red and green are good color options for a website, but when used alone; these two colors can confuse visitors who are color blind (deuteranopia.) You know that colors at opposite ends of the color wheel clash with each other. So, we cannot discriminate against the visitors who have deuteranopia. Web Design Melbourne tip: Use at least one other color in between and separate green and red.

Bright/luminous colors

Too many bright and luminous colors can make your website look so unprofessional like it was designed by a young kid. Well, we just give you this link as an example of poor web color choices; no offense to the web designer Web Design Melbourne tip: have a sit-down meeting with your client and explain him/her the importance of choosing right colors for a business website.

OK, let's come to the next topic of the article now! What are the pages to include when designing a website? At least have separate sections cover these areas on your website:

* Home Page.

* About Us page.

* Products/Services pages.

* Portfolio/previous work.

* Blog.

* Contact Page.

* Terms And Conditions.

* FAQs page.

* Customer Reviews/Testominals.

* Privacy Policy.

Potential customers expect your website to have above-mentioned pages/sections when navigating through your website.

Home Page

Web Design Melbourne considers this page as one of the most important pages on a website. This page is your opportunity to briefly explain your business to the visitors. The first few lines should give a quick explanation of your business, also; should attract the visitor so that he/she will not move onto another website.

About Us Page

This page is your opportunity to explain the history of your business, your mission, your vision, and so on. Potential customers read this page and understand how your business differs from other options available in the market. A long history in the industry is a plus mark here.

Products/Services pages

Information about all your services and products should be explained in detail here. Web Design Melbourne tip: you don't have to include all your products and services on a single page. Separate pages for products and services let you explain them in detail to your potential customers.

Portfolio/previous work

Let's say you are a Web Design Melbourne company. So, the visitors would like see your previous work as samples and get a rough idea of your web designing skills. Not having a portfolio/previous work page would lower your credibility.

Blog

This page lets you have regular visitors to your website, which automatically increases organic web traffic. For example, you can just post a few articles on web designing on your Web Design Melbourne website.

Contact Page

Potential customers would like to know all the methods to get through to your business. Let them contact via E-mails, phone calls, Skype, and online.

Terms And Conditions

You may have set restrictions and limits on your services and offers. This page lets visitors know about your rules, terms, and conditions. In other words, this page will protect you from paying compensations to your customers.


FAQs page

Potential customers may have several questions about your services and products. Having a FAQs page lets you focus on your core business rather than answering hundreds of calls from customers about your products and services.

Customer Reviews/Testominals

You can use this page to increase your credibility, dependability, and trustworthiness. It also shows that you have a set of loyal customers who consider you as the best service provider in the market.

At Web Design Melbourne, we stick to these rules when developing productive websites for our clients. So, as a beginner in the industry; you will benefit too.